The Commissioner of Baseball is objective, right? He’s the caretaker for the game, the objective overseer who makes certain it runs right — and each season his fondest hope is that the best team wins, no matter who it is. But in a most fundamental way, fans of the game know that’s a crock: baseball is a business. At the end the year, what’s important is the bottom line.

Which is why the 2011 Brew Crew are Bud Selig’s nightmare, it’s the team that keeps him awake at night. For the truth is that, if the Yankees and Phillies make it to the World Series, baseball will benefit from television viewer ratings in two of the most important media markets in the U.S., while if the Brewers and Tigers (say) make it to the series, the numbers will . . . well, they’ll be less good.

The numbers don’t lie. Since the mid-1980s, baseball’s post-season television numbers have suffered an overall decline, and it’s worse if a big market team isn’t playing. While the 2009 Phillies-Yankees ratings weren’t any great shakes (as compared to 1986 — when the Mets and Red Sox played each other), they were a damned sight better than 2010. If the Brewers beat the D-Backs, and then the winner of the Phillies-Cardinals tilt, those post-season numbers will continue to slide.

Of course, this view can be totally wrong. The Brewers have turned into one of the most successful teams in the sport, and not just on the field. This year the Brewers set an all-time attendance record, selling 3,068,781 tickets — which made them seventh in MLB in total attendance, and fourth in the N.L. And this in baseball’s smallest metropolitan area.

The story of the Brewers is, in fact, the best business story in the major leagues. After limping into Milwaukee from Seattle in 1970, the Brewers built a fan base and a new ballpark — cultivating a market wedded to the Green Bay Packers in a town with rust belt and failing industries. The man who authored this transition was Bud Selig.

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It’s a lousy realization, but it’s true: the Washington Nationals have a very good bullpen; but if Wednesday night is any indication, the Braves’ bullpen is better. After giving up a home run to the relentless Michael Morse, the Braves’ bullpen of Eric O’Flaherty, Jonny Venters and Craig Kimbrel came on to pitch three innings of perfect (hitless and walkless) baseball, and the Nationals went down to defeat in Atlanta, 3-1.

Of course, one of the reasons the Braves’ bullpen is good is that they follow a solid starting staff. On Wednesday, the starter-of-choice was Derek Lowe, the tough veteran who has had his ups-and-downs, but who seems to match up well against the Anacostia Nine. Wednesday was no different. Lowe pitched a solid, if not brilliant, six innings. He gave up just three hits while striking out six.

While Nats’ skipper Davey Johnson criticized his team for not being aggressive at the plate, he praised Lowe. “He kept the ball down pretty much all night,” Johnson said. “I thought he really had command of the outside corner. He pitched a good ballgame. We didn’t get much offensively. I like us being aggressive. I thought we got some pitches to hit, but some days it’s like that.”

But Johnson’s most effusive praise was reserved for Braves’ relievers, fast becoming acknowledged as the best in baseball. “Their back side of the bullpen has been almost unhittable. You have to get the Braves pretty early,” Johnson said. The truth is in the stats: O’Flaherty picked up his 25th hold, Venters his 28th, while Kimbrel notched his 41st save. Kimbrel’s save set a rookie record.

Those Are The Details, Now For The Headlines: For some reason, the Braves have always produced good power hitters. The current generation’s long ball artist, Chipper Jones, compares well with Braves’ great Eddie Mathews who (if it weren’t for Mike Schmidt) would be considered the best hitting third baseman of all time. There’s also Henry Aaron (of course), who defined greatness for the Braves.

But there have been others: Dale Murphy (with 398 HRs), David Justice (with a measly 305), and Joe Adcock — with 336. What’s shocking about Adcock is that he’s arguably one of the greatest Braves’ of all time, but has not made it into the Braves’ Hall of Fame.

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Del Crandall’s Sayonara Slam: On September 10, 1881 (that’s 129 years ago yesterday), the Troy Trojans beat the Worcester Brown Stockings (or Ruby Legs, as they were also known) by a score of 8-7. The teams (let alone the game) remain unremarkable in baseball history (the Trojans and Brown Stockings were only in the National League for a few years each), except that — at least so far as anyone can tell — the game’s last frame was marked by a baseball rarity called a “Sayonara Slam.” A “Sayonara Slam” is not simply a home run that ends the game (nor is it simply “a Japanese home run”), but a blast that comes in the bottom of the ninth with two outs and the bases loaded. On September 10 of 1881, the first Sayonara Slam in major league history (so far as we know) was registered when Hall of Famer Roger Conner (a lifetime batting average of .316) came to bat for the Trojans with two outs in the 9th. With the bases loaded and the Trojans trailing 7-4, Conner (the leading home run hitter of the 19th century), parked the baseball beyond the centerfield fence — and the Trojans won, 8-7.

Let’s be clear: while it’s not known when or how the term Sayonara Slam first came into use, its most proper definition is of a player who bats in the last inning with the bases loaded, two out, with his team down by three runs — and hits a grand slam home run to win the game. Oddly, the last recorded “Sayonara Slam” (to say a hit is a “Sayonara grand slam” is redundant, don’tchaknow), took place in Japan on July 18 of this year, when the Yokahama BayStars victimized the Yomiuri Giants in the bottom of the 9th with a “gyaku-ten sayonara” — a game ending grand slam home run (and get this: former Nats’ wannabe Termel Sledge, playing for the BayStars, hit a home run to bring his team within three). It doesn’t appear that regular stats are kept of Sayonara Slams (or, at least, I can’t find it), but we know that the Phillies’ Bo Diaz hit one against the Mets on April 13, 1983 — which, according to an entry in his biography, was only the 11th in baseball history. The Diaz blast won the game for the Phillies, 10-9.

Perhaps the most memorable Sayonara Slam came on September 11, 1958 — when Milwaukee Braves tough guy Del Crandall came to the plate with the bases loaded against the no account Phillies, who were then mired in a century long slump. Milwaukee had entered the final frame of the first game of a doubleheader at County Stadium behind 4-0, with their hopes of a win fading fast. Which was a surprise, because Milwaukee ace Lew Burdette had pitched a tight game, giving up only a few hits to the Ponies. Even so, the scoreboard at Milwaukee County Stadium told the tale. With Milwaukee in the pennant race, the game was seen as key to the Braves’ hopes for another appearance in the World Series. With nobody out in the final half-frame, Milwaukee bopper Johnny Logan tripled before Eddie Mathews fouled out, but Logan scored from third. Score: 4-1. Henry Aaron then reached on a single, George Crowe made an out, but the next two batters — Chuck Tanner and Bennie Taylor — were able to reach base on wounded duck hits. The bases were loaded with two out when Crandall came to the plate. The savvy backstop worked the count to 3-2, but then launched his grand slam into the bleachers in left field: it was a perfect (a classic) three-and-two, two outs, bases loaded “Sayonara Slam.” Final Score: Braves 5, Phillies 4.

Crandall is an interesting story. The California native wasn’t a great hitter, but Hank Aaron called him “a hell of a defensive catcher.” He might have been the best defensive catcher of his time: he won four gold gloves, made eight All Star appearances, and appeared on the cover of Sports Illustrated (which did not seem to harm his career). He hit home runs for Milwaukee in their two World Series’ appearances — in 1957 and 1958. Crandall became somewhat of a legend for being a tough talking no-nonsense player . On the first batter of the first game he caught for the Braves (who were then in Boston) he was ejected by umpire Jocko Conlan for questioning Conlan’s called balls on the first two pitches from the Braves’ pitcher. Conlan came out from behind Crandall, stooped over the plate with his brush, and then looked Crandall in the eye. “Ain’t no busher gonna come up here and tell me how to call a game,” he told him. Crandall eyed Conlan and shook his head. “You can shove your ‘busher,’” he said. And Conlan tossed him.

Oddly (but not unreasonably), the name Jim Maloney has always been associated in my mind with “The Dave Clark Five” — the North London rock band that, for a short time, gave “The Beatles” a run for their money. The DC5, as they were called, had a number of hits (“Glad All Over,” “Bits and Pieces,” “Anyway You Want It”) and a solid following, particularly among those (and there were some) who thought “The Beatles” were over hyped, over exposed, foppish and a tad too popular. Maloney was that way: the big Cincinnati right hander was one of the best pitchers in baseball during the same year (1964) that the DC5 reached the peak of their popularity, though he was bound to be left out among all the oohing and ahhing reserved for the big four of Sandy Koufax, Don Drysdale, Bob Gibson and Juan Marichal. History is the best judge: Big Jim could never compete for space against Sandy, Don, Bob and Juan any more than Dave Clark could garner the same attention as John, Paul, George and Ringo. Tsk. Tsk.

I remember watching Maloney pitch the front end of a double header in Milwaukee in the deep summer of ’64. It was the week following the Tonkin Gulf Resolution was passed in the Congress, and two weeks after the bodies of three civil rights workers were discovered in Mississippi. But while at least some of the country was focused on war and civil rights, a large number of people in Milwaukee were focused on the August Braves-Reds match-up. The Braves-Reds tilt, it was thought, would determine whether the Braves would contend for the pennant. All of Milwaukee was atwitter with talk about how the Braves front four would match-up perfectly against the mighty Reds — and for good reason. The Braves front four consisted of a legend (Warren Spahn) and three savvy nose-in-the-dirt youngsters: Tony Cloninger, Denny LeMaster and Hank Fischer. Spahn was faltering then, but never mind: Wade Blasingame could come in to spell him in odd starts, and the 20-year-old was something to behold.

The only problem was that Cincinnati’s front four was even more formidable. Jim Maloney anchored the staff, which consisted of Jim O’Toole, Bob Purkey and Joey Jay. If that wasn’t enough, Joe Nuxhall was still kicking around (at the age of 35) and Sammy Ellis was an intimidating presence in the bullpen. The Redlegs’ starting nine was a terrifying mix of heavy lumber and hit-em-to-all-fields stars that included the underrated Vada Pinson, the man-for-all-seasons Frank Robinson and a young Pete Rose. But the real deal on the mound for the Reds was Jim Maloney, a brute of a pitcher whose up-and-in 95-plus fastball was nearly unhittable. Maloney, then all of 24, had just come off a 23-win season, with a sparkling ERA of 2.77. His ’64 season looked like much the same, though he wasn’t as well-supported as he had been the year before. While Maloney’s best games were still a year away (he pitched three no hitters in his career — and won only two of them), he was the one guy who could sink the Braves’ hopes for a World Series match-up. Which is exactly what he did.

But not with his arm.

Memories are strange things, allowing us snapshots of the past — and rarely a comprehensive account, or anything resembling a “film.” So it is that I recall that back in the deep summer of 1964 (and as I sat on the first base side of Milwaukee County Stadium) the great Cloninger-Maloney duel to decide the National League Pennant wasn’t a duel at all. It was an artillery barrage, led by none other than Maloney, a hulking presence, a converted Fresno, California shortstop whom the Reds transformed into a fastball ace because he couldn’t hit a lick. Except (of course) for that day in Milwaukee. And here’s the snapshot: in the sixth inning of the first game, with the bases loaded, Maloney came to the plate (a sure out) and swung his bat through the strike zone (click) and sent the ball sailing high and deep (I can see it still) into the bleachers in left field. It was a Jim Maloney grand slam — the only home run he hit that year and it sent all of Milwaukee into mourning (I swear, I thought Cloninger was going to have a stroke). Suddenly (but certainly, for that is how these things are) and though it was only the first game of the double header, the Braves were d-e-a-d Dead, Dead, Dead for 1964. The second game (as I recall) was all Vada Pinson and ended up a Reds win, but it hardly mattered. By then, Milwaukee fans knew for sure that at least for 1964 (which saw a legendary Phillies collapse) the Braves would not win the pennant.

Jim Maloney is one of those great forgotten pitchers. In June of 1965 he threw a ten inning no hitter and lost, giving up a home run in the 11th. He struck out 18 — still a Reds record — but he took the loss. In August of 1965, Maloney did it again, throwing another 10 inning no hitter, while striking out eight. This time he won. He wasn’t finished; after successive one hitters through ’65, ’66 and ’67 — years in which he battled an increasingly sore arm — he pitched a no hitter on May 13 of 1969 against the Astros. It might have been his best game. In 1970, Sparky Anderson took over as Cincinnati’s manager and inaugurated an era of Red baseball victories. But by then Maloney’s shoulder (and achilles tendon) had exploded. He was shipped to California, in an attempt to revive his career as an Angel, but it was too late, and in 1971 he retired. Maloney — the Dave Clark of pitchers — was only 31.