The simple truth is this: if you write a story on your blog about the New York Yankees (even on a blog that is focused on the Washington Nationals), people will read it. Not just some people, a lot of people. Put simply: a lot more people are willing to read about the Yankees than about the Nationals.
How do we know that? Because we tried it. Earlier this season we posted a pic of a baseball card of Joe DiMaggio on CFG’s “Facebook” page and received five times as many views as a normal posting. Yes, it’s a “single data point” (as they say in Washington), but it’s compelling. But why?
“Americans love a winner and will not tolerate a loser,” General George Patton told his troops during World War Two. “Americans play to win all the time. I wouldn’t give a hoot in Hell for a man who lost and laughed.” Patton’s right of course, which explains the appeal of the Gothams — and why people are paying so much attention, just now, to Jeter.
There’s no way to prove this, but we believe it’s true: if the Yankees had spent the last twenty years in last place, Jeter wouldn’t be getting the kind of attention he is now. And if the Yankees weren’t the Yankees (if, say, they were the Mets), they wouldn’t be America’s teams. The Yankee are the Yankees because they’re winners.
Yes, yes, yes. Of course. Jeter’s retiring and he’s had a great career, but we doubt if as many people would be paying attention to Jeter if he’d spent twenty years with the Astros, or even the Cubs. Face it: the Braves, Cubs and Dodgers (or anyone else, for that matter) aren’t America’s team, the Yankees are. And there are statistics to prove it.
Then too, it’s not as if Jeter didn’t have something to do with those five World Series rings he owns. We would even claim that while it’s likely that many, many baseball fans agree with what Keith Olbermann said the other day, people remain fascinated by him (and his Yankees) because . . . well, he’s a Yankee.
And, for the record here, in part, is what Olbermann said: “Contrary to what you have heard, Derek Jeter is not the greatest person in human history. He did not invent baseball, he did not discover electricity, he is not the greatest shortstop who ever lived.”
We agree with the gist of this, while noting that extolling the greatness of people is a current media fixation, a kind of art form. Talk show host Larry King once said that he thought there was no musician who ever lived who was better than Michael Jackson. One of the guests on his program furrowed his brow, shook his head — and offered this: “Well, there’s Mozart.”