2011′s New Cardboard
Sunday, February 27th, 2011The baseball card geeks are at it again. Every year at about this time (well, actually, a little earlier than just now), baseball card hobbyists weigh in with their views on the latest Topps release. Through the ’80s and ’90s (when the market was absolutely flooded with cards), card collectors gave Topps (and Bowman, Fleer, Upper Deck — and all the rest) mostly “thumbs down” on their card designs. For good reason: card manufacturers were churning out slapdash relics, throwbacks, “legends,” “chrome,” “diamond cuts,” “heritage” and you-name-it “editions.” The card companies accomplished the impossible: they actually drove collectors away from collecting, pricing gum-chewing kids out of the hobby. The cards got expensive, the market offerings confusing.
To give card companies their due, Topps (and the rest of them) realized the problem and started to streamline their products. The result was that, while the market did not completely right itself, a way back has been charted. Then too, the kind of “Dow Jones” mentality that drove card values started to wane — collectors got fed up with over-50s guys with magnifying glasses telling them that their card was not the “10″ they thought it was, but “only a 9.5.” The purists have started to return to collecting, buying cards and opening packs for the pure joy of it.
Still, problems remain. This year, the hobby has been beset by a renewed discussion of the value of “game used” relics — like the Honus Wagner card above. The “relic” cards purport to include actual pieces of a jersey or bat (or whatever), used by a famous player. The problem, of course, is that in order to produce “relic” cards, card manufacturers have to break up actual relics — to get a piece of a Honus Wagner bat (or jersey), you have to cut up the actual bat or jersey. The other issue is that it’s nearly impossible to prove that a relic card includes an actual relic. The Honus Wagner “relic” card is a case in point. The “Mojo Beard” points out that the relic jersey included in the Wagner cards is polyester — which wasn’t around when Honus was playing. Mojo asks the obvious question: “This card comes from a pack that retails for right around $200. Would you pay $200 for a card like this?”
My answer is “no,” and I’m not alone. About twice a year I end up walking up-and-down the aisles of some card show with me droogies, eyeing the products and waiting for the show to end. That’s because the closer to closing a show gets, the faster card prices drop. I’ve done this half-a-dozen times, and it’s paid off — that special 1953 Satchel Paige card that I always wanted would have cost me $450 at 1 pm on a Sunday last year. At 4 pm I got it for $350. I’m not kidding myself: that Satchel Paige card wouldn’t be worth diddly if I wasn’t willing to buy it. The baseball card “industry” shouldn’t kid themselves either: it’s the collectors that give baseball cards their “value” — not the cards themselves. “This card is only an ’8′,” the dealer told me, when I bought the Paige card. “I don’t care,” I said. “For me, it’s a 10.”
Oh yeah, and here, for the record, is Topps’ 2011 card design. This one is a horizontal “David Wright,” with the standard sweeping arc common to all the cards. Not bad.




